News of the month

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Our more-or-less regular news round-up is here again. News tips?

Geophysics giant

On Monday the French geophysics company CGGVeritas announced a deal to buy most of Fugro's Geoscience division for €1.2 billion (a little over $1.5 billion). What's more, the two companies will enter into a joint venture in seabed acquisition. Fugro, based in the Netherlands, will pay CGGVeritas €225 million for the privilege. CGGVeritas also pick up commercial rights to Fugro's data library, which they will retain. Over 2500 people are involved in the deal — and CGGVeritas are now officially Really Big. 

Big open data?

As Evan mentioned in his reports from the SEG IQ Earth Forum, Statoil is releasing some of their Gullfaks dataset through the SEG. This dataset is already 'out there' as the Petrel demo data, though there has not yet been an announcement of exactly what's in the package. We hope it includes gathers, production data, core photos, and so on. The industry needs more open data! What legacy dataset could your company release to kickstart innovation?

Journal innovation

Again, as Evan reported recently, SEG is launching a new peer-reviewed, quarterly journal — Interpretation. The first articles will appear in early 2013. The journal will be open access... but only till the end of 2013. Perhaps they will reconsider if they get hundreds of emails asking for it to remain open access! Imagine the impact on the reach and relevance of the SEG that would have. Why not email the editorial team?

In another dabble with openness, The Leading Edge has opened up its latest issue on reserves estimation, so you don't need to be an SEG member to read it. Why not forward it to your local geologist and reservoir engineer?

Updating a standard

It's all about SEG this month! The SEG is appealing for help revising the SEG-Y standard, for its revision 2. If you've ever whined about the lack of standardness in the existing standard, now's your chance to help fix it. If you haven't whined about SEG-Y, then I envy you, because you've obviously never had to load seismic data. This is a welcome step, though I wonder if the real problems are not in the standard itself, but in education and adoption.

The SEG-Y meeting is at the Annual Meeting, which is coming up in November. The technical program is now online, a fact which made me wonder why on earth I paid $15 for a flash drive with the abstracts on it.

Log analysis in OpendTect

We've written before about CLAS, a new OpendTect plug-in for well logs and petrophysics. It's now called CLAS Lite, and is advertised as being 'by Sitfal', though it was previously 'by Geoinfo'. We haven't tried it yet, but the screenshots look very promising.

This regular news feature is for information only. We aren't connected with any of these organizations, and don't necessarily endorse their products or services. Except OpendTect, which we definitely do endorse.

On being the world's smallest technical publishing company

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Four months ago we launched our first book, 52 Things You Should Know About Geophysics. This little book contains 52 short essays by 37 amazing geoscientists. And me and Evan. 

Since it launched, we've been having fun hearing from people who have enjoyed it:

Yesterday's mail brought me an envelope from Stavanger — Matteo Niccoli sent me a copy of 52 Things. In doing so he beat me to the punch as I've been meaning to purchase a copy for some time. It's a good thing I didn't buy one — I'd like to buy a dozen. [a Calgary geoscientist]

A really valuable collection of advice from the elite in Geophysics to help you on your way to becoming a better more competent Geophysicist. [a review on Amazon.co.uk]

We are interested in ordering 50 to 100 copies of the book 52 Things You Should Know About Geophysics [from an E&P company. They later ordered 100.]

The economics

We thought some people might be interested in the economics of self-publishing. If you want to know more, please ask in the comments — we're happy to share our experiences. 

We didn't approach a publisher with our book. We knew we wanted to bootstrap and learn — the Agile way. Before going with Amazon's CreateSpace platform, we considered Lightning Source (another print-on-demand provider), and an ordinary 'web press' printer in China. The advantages of CreateSpace are Amazon's obvious global reach, and not having to carry any inventory. The advantages of a web press are the low printing cost per book and the range of options — recycled paper, matte finish, gatefold cover, and so on.

So, what does a book cost?

  • You could publish a book this way for $0. But, unless you're an editor and designer, you might be a bit disappointed with your results. We spent about $4000 making the book: interior design about $2000, cover design was about $650, indexing about $450. We lease the publishing software (Adobe InDesign) for about $35 per month.
  • Each book costs $2.43 to manufacture. Books are printed just in time — Amazon's machines must be truly amazing. I'd love to see them in action. 
  • The cover price is $19 at Amazon.com, about €15 at Amazon's European stores, and £12 at Amazon.co.uk. Amazon are free to offer whatever discounts they like, at their expense (currently 10% at Amazon.com). And of course you can get free shipping. Amazon charges a 40% fee, so after we pay for the manufacturing, we're left with about $8 per book. 
  • We also sell through our own estore, at $19. This is just a slightly customizable Amazon page. This channel is good for us because Amazon only charges 20% of the sale price as their fee. So we make about $12 per book this way. We can give discounts here too — for large orders, and for the authors.
  • Amazon also sells the book through a so-called expanded distribution channel, which puts the book on other websites and even into bookstores (highly unlikely in our case). Unfortunately, it doesn't give us access to universities and libraries. Amazon's take is 60% through this channel.
  • We sell a Kindle edition for $9. This is a bargain, by the way—making an attractive and functional ebook was not easy. The images and equations look terrible, ebook typography is poor, and it just feels less like a book, so we felt $9 was about right. The physical book is much nicer. Kindle royalties are complicated, but we make about $5 per sale. 

By the numbers

It doesn't pay to fixate on metrics—most of the things we care about are impossible to measure. But we're quantitative people, and numbers are hard to resist. To recoup our costs, not counting the time we lovingly invested, we need to sell 632 books. (Coincidentally, this is about how many people visit agilegeoscience.com every week.) As of right now, there are 476 books out there 'in the wild', 271 of which were sold for actual money. That's a good audience of people — picture them, sitting there, reading about geophysics, just for the love of it.

The bottom line

My wife Kara is an experienced non-fiction publisher. She's worked all over the world in editorial and production. So we knew what we were getting into, more or less. The print-on-demand stuff was new to her, and the retail side of things. We already knew we suck at marketing. But the point is, we knew we weren't in this for the money, and it's about relevant and interesting books, not marketing.

And now we know what we're doing. Sorta. We're in the process of collecting 52 Things about geology, and are planning others. So we're in this for one or two more whatever happens, and we hope we get to do many more.

We can't say this often enough: Thank You to our wonderful authors. And Thank You to everyone who has put down some hard-earned cash for a copy. You are awesome. 

Lower case j

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This morning I was looking over the schedule for the SEG IQ Earth Forum and a 35 minute block of time caught my eye. Did they not have enough talks to fill the morning? Perhaps. So instead a discussion: Do we need an Interpretation Journal?


What a cool idea! The book versus the machine. Deliberate and community-supported penmanship for scientists to connect with their work. A hand-crafted symbol of romantic scripture in the midst of the sound and fury of a working realm infested with white noise and draining digital abstractions. Old school fights back against tech. Getting back in touch with the analog world, chronicling observations, geologic doodles, jotting down questions and nonsense precisely at the teachable moment.

The da Vinci of seismic interpretation?

I wondered how many other interpreters might be longing for the same thing. Surely if it is to take up a slot in the conference agenda, there must be some ample demand from the geophysical workforce. I want to be a part of it. I start early. I built a wiki page, a series of notes to corral group action and discussion, somewhat naïvely anticipating roaring praise for my inititiative. Most folks have notebooks with shopping lists, and phone messages. But a dedicated, deliberate interpretation journal is refreshing. Just me, my thoughts, and my project. Me getting back in touch with my cursive.

Just now, I realize, while instant-messaging with Matt on Skype, that it is not a Diary the conference organizers are after, it's a Journal. Capital J. As in publication entity. A Journal for Interpreters. Huh. Well, I guess that'd be good too.

The image of Leonardo da Vinci's journal was modified from an original photograph by user Twid on Flickr. Click the image to view the original.

News of the month

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A quick round-up of recent news. If you think we missed something, drop us a line!

EAGE gets more global

The annual EAGE conference and buzzword-fest in Copenhagen was the largest ever, with over 6200 delegates. The organization is getting ever more global, having just signed memorandums of understanding with both AAPG and SEG — getting this done was a big cap-feather for John Underhill, who stepped down as president at the end of the week.

The most popular session of the conference was Creativity & Boldness in Exploration, organized by Jean-Jacques Jarrige of Total. At least 800 people crammed into the auditorium, causing exhibition-floor vendors to complain that 'everything has gone quiet'.

Microsoft gets more social... maybe

Most of our knowledge sharing clients have dabbled with social media. Chat is more or less ubiquitous, wikis are extremely popular, and microblogging is taking off. Yammer is one of the disrupters here, and it seemed almost inevitable that they would be acquired. How dull to hear that Microsoft seems to be the main suitor. They need something to work in this space, but have struggled so far. 

Find your digital objects!

Science is benefitting every day from social media, as conversations happen on Twitter and elsewhere. Sharing data, methods, photos, and figures is fun and helps grow stronger communities. Figshare is a still-new place to share graphics and data, and its acquisition by Macmillan's Digital Science business gave it more clout earlier this year. It now offers a Digital Object Identifier, also known as a DOI, for every item you upload. This is as close to a guarantee of persistence as you can get on the web, and it's a step closer to making everything citable in tomorrow's scientific literature.

Forecast is for cloud

One of the buzzwords at EAGE was 'the cloud' as companies fall over each other trying to get in on the action. Halliburton has had a story for years, but we think the giants will struggle in this space—the ones to watch are the startups. FUSE are one of the more convincing outfits, dragging E&P data management into the 21st century.

In other news

Touch is coming to E&P. Those lovely interfaces on your phone and tablet are, slowly but surely, getting traction in subsurface geoscience as Schlumberger teams up with Perceptive Pixel to bring a 27" multi-touch interface to Petrel. 

Thank goodness you're a geoscientist! Geophysics is one of the most employable degrees, according to a report last year by Georgetown University that's been covered lots since. Our impression: the more quantitative you are, the more employable.

This regular news feature is for information only. We aren't connected with any of these organizations, and don't necessarily endorse their products or services. 

What's inside? 52 things!

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On Tuesday we announced our forthcoming community collaboration book. So what's in there? So much magic, it's hard to know where to start. Here's a list of the first dozen chapters:

  1. Anisotropy is not going away, Vladimir Grechka, Shell
  2. Beware the interpretation-to-data trap, Evan Bianco, Agile
  3. Calibrate your intuition, Taras Gerya, ETH Zürich
  4. Don’t ignore seismic attenuation, Carl Reine, Nexen
  5. Don’t neglect your math, Brian Russell, Hampson-Russell
  6. Don’t rely on preconceived notions, Eric Andersen, Talisman
  7. Evolutionary understanding in seismic interpretation, Clare Bond, University of Aberdeen
  8. Explore the azimuths, David Gray, Nexen
  9. Five things I wish I’d known, Matt Hall, Agile
  10. Geology comes first, Chris Jackson, Imperial College London
  11. Geophysics is all around, José M Carcione, OGS Trieste, Italy
  12. How to assess a colourmap, Matteo Niccoli, MyCarta blog
  13. ...

When I read that list, I cannot wait to read the book — and I've read it three times already! This is not even one quarter of the book. You can guess from the list that some are technical, others are personal, a few may be controversial.

One thing we had fun with was organizing the contents. The chapters are, as you see, in alphabetical order. But each piece has thematic tags. Some were a little hard to classify, I admit, and some people will no doubt wonder why, say, Bill Goodway's The magic of Lamé is labeled 'basics', but there you go.

One thing I did with the tags was try to group the chapters according to the tags they had. Each chapter has three tags. If we connect the three tags belonging to an individual chapter, and do the same for every chapter, then we can count the connections and draw a graph (right). I made this one in Gephi. 

The layout is automatic: relative positions are calculated by modeling the connections as springs whose stiffness depends on the number of links. Node size is a function of connectedness. Isn't it great that geology is in the middle?

Now, without worrying too much about the details, I used the graph to help group the chapters non-exclusively into the following themes:

  • Fundamentals  basics, mapping (16 chapters)
  • Concepts  geology, analogs (12 chapters)
  • Interpretation  needed a theme of its own (21 chapters)
  • Power tools  attributes, ninja skills (9 chapters)
  • Pre-stack  rock physics, pre-stack, processing (11 chapters)
  • Quantitative  mathematics, analysis (20 chapters)
  • Integration  teamwork, workflow (15 chapters)
  • Innovation  history, innovation, technology (9 chapters)
  • Skills  learning, career, managing (15 chapters)

I think this accurately reflects the variety in the book. Next post we'll have a look at the variety among the authors — perhaps it explains the breadth of themes. 

Today's the day!

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We're super-excited. We said a week ago we'd tell you why today. 

At the CSEG-CSPG conference last year, we hatched a plan. The idea was simple: ask as many amazing geoscientists as we could to write something fun and/or interesting and/or awesome and/or important about geophysics. Collect the writings. Put them in a book and/or ebook and/or audiobook,... and sell it at a low price. And also let the content out into the wild under a creative commons license, so that others can share it, copy it, and spread it.

So the idea was conceived as Things You Should Know About Geophysics. And today the book is born... almost. It will be available on 1 June, but you can see it right now at Amazon.com, pre-order or wish-list it. It will be USD19, or about 36 cents per chapter. For realz.

The brief was deliberately vague: write up to 600 words on something that excites or inspires or puzzles you about exploration geophysics. We had no idea what to expect. We knew we'd get some gold. We hoped for some rants.

Incredibly, within 24 hours of sending the first batch of invites, we had a contribution. We were thrilled, beyond thrilled, and this was the moment we knew it would work out. Like any collaborative project, it was up and down. We'd get two or three some days, then nothing for a fortnight. We extended deadlines and crossed fingers, and eventually called 'time' at year's end, with 52 contributions from 38 authors.

Like most of what we do, this is a big experiment. We think we can have it ready for 1 June but we're new to this print-on-demand lark. We think the book will be in every Amazon store (.ca, .co, .uk, etc), but it might take a few weeks to roll through all the sites. We think it'll be out as an ebook around the same time. Got an idea? Tell us how we can make this book more relevant to you!